Privacy policy

Effective Date: November 13, 2026
Last Updated: November 13, 2026

1. Introduction

This Privacy Policy explains how goki America, Inc., a Delaware corporation (“goki America,” “we,” “us,” or “our”), collects, uses, discloses, and protects information about visitors to and customers of goki-toys.com (the “Site”) and anyone who otherwise interacts with our products and services (together, the “Services”).

This Policy is a notice that describes our privacy practices. It is not a contract. Your purchases and your use of the Site are governed by our Terms of Service. Please read this Policy carefully. If you do not agree with our practices, please do not use the Services.

2. Information We Collect

Information you provide to us. When you create an account, place an order, sign up for our newsletter or back-in-stock notifications, submit a review, or contact customer support, we may collect: your name, email address, mailing address, phone number, and payment information (processed by our payment providers — see Section 4). We do not store your full payment card number.

Information collected automatically. When you visit the Site, we automatically collect certain information about your device and usage, including IP address, browser type, device identifiers, pages viewed, referring URLs, and approximate location, typically through cookies and similar technologies (see Section 5).

Information from third parties. We may receive information about you from service providers such as our e-commerce platform (Shopify), payment processors, shipping partners, and marketing/analytics tools.

3. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders, including shipping and customer service
  • Create and manage your account
  • Send you transactional messages, such as order confirmations and shipping notices
  • Communicate with you about products and updates, where you have opted in
  • Improve and personalize the Site and our product offerings
  • Detect and prevent fraud and abuse
  • Comply with legal obligations, including tax and consumer-protection laws

We do not sell your personal information for money. Depending on how “sale” and “sharing” are defined under applicable state law (see Section 10), certain uses of cookies for advertising purposes may be treated as a “sale” or “share” — you can opt out as described below.

4. How We Share Your Information

We share information with:

  • Service providers who perform functions on our behalf, such as our e-commerce platform (Shopify), order-management system (Cin7 Core), and fulfillment/3PL partner (Avalanche Industries, Selbyville, DE), solely to provide the Services.
  • Shipping carriers (UPS, USPS, FedEx) to deliver your order.
  • Analytics providers that help us understand how the Site is used: Shopify (store analytics), Google Analytics 4 (traffic and usage analytics), and Microsoft Clarity (session analytics and heatmaps; see Section 5).
  • Email and newsletter providers (for example, Shopify Email or Klaviyo), only if you sign up for our newsletter or other marketing emails.
  • Customer-experience apps that run on our Site: Judge.me (product reviews), Kbite (back-in-stock notifications), and newsletter sign-up forms.
  • Advertising and shopping platforms, such as Google (Google Merchant Center and Google & YouTube sales channel), to show our products in search and shopping results and to measure their performance.
  • Payment providers, including Shopify Payments and PayPal, to process your payment. Their own privacy policies also apply to your use of their services.
  • Legal and safety purposes, where required by law, subpoena, or to protect the rights, property, or safety of goki America, our customers, or others.
  • Business transfers, if we are involved in a merger, acquisition, or sale of assets.

We do not share your personal information with third parties for their own independent marketing purposes without your consent. We do not share customer personal information with our parent company in Germany.

Product reviews. If you submit a product review, your review, rating, any photos, and the name you choose to display are published on the Site and can be seen by anyone. Please do not include personal information you do not want to make public, and please do not include images of children’s faces.

Where your information is processed. goki America is based in the United States. Some of our service providers (for example, our e-commerce platform and order-management system) may store or process information in other countries. When they do, they are required to protect it in line with this Policy and applicable law.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Site, remember your preferences, analyze traffic, and support marketing. Cookies that are strictly necessary to run the Site and process your order are always active. Analytics and marketing cookies are used only as you choose in the cookie preference banner on the Site, and you can change your choice at any time. You can also control cookies through your browser settings. Declining non-essential cookies will not affect your ability to browse or purchase, but may affect personalization.

Session analytics (Microsoft Clarity). Microsoft Clarity records how visitors interact with our pages, such as clicks, scrolling, and mouse movements, to help us find and fix usability problems. Clarity loads only after you accept analytics cookies in our cookie banner. We configure Clarity to mask text that you type into form fields, so it does not record what you enter there.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including to process orders, comply with legal and tax obligations (e.g., sales records), resolve disputes, and enforce our agreements.

7. Data Security

We use commercially reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Children’s Privacy

Our products are made for children, but the Site and our Services are intended for adults. Children may not create accounts, place orders, or submit reviews. The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will delete it. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at support@goki-toys.com and we will delete it.

9. Your Privacy Rights

Depending on where you live, you may have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of the “sale” or “sharing” of personal information and of targeted advertising
  • Opt out of marketing communications at any time (e.g., via the unsubscribe link in our emails)

To exercise these rights, email us at support@goki-toys.com. We will verify your request using the information associated with your account or order history before responding. If we decline your request, you may appeal by replying to our response and asking us to reconsider. We will not discriminate against you for exercising your rights.

Marketing messages. We send marketing emails only if you have signed up, and every marketing email contains an unsubscribe link. We do not currently send marketing text messages. If we do so in the future, we will send them only if you separately opt in.

10. California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), may give you additional rights, including the right to:

  • Know what personal information we collect, use, disclose, and (if applicable) sell/share, and request a copy of it
  • Delete personal information we have collected from you, subject to certain exceptions
  • Correct inaccurate personal information
  • Opt out of the “sale” or “sharing” of personal information (including for cross-context behavioral advertising)
  • Limit the use of sensitive personal information
  • Not be discriminated against for exercising these rights

Categories of personal information collected (in the 12 months preceding the Effective Date above): identifiers (name, email, address, phone, IP address); commercial information (order history); internet/device activity; and, if provided by you, geolocation data. We do not collect sensitive personal information as defined by the CPRA.

Sale/Sharing: We do not sell personal information for money. We may “share” certain identifiers and internet activity with advertising/analytics partners via cookies, which may be considered “sharing” under the CPRA. To opt out, use the “Your Privacy Choices” link in the site footer or adjust your cookie preferences in the cookie banner. We also honor the Global Privacy Control (GPC) signal as a request to opt out of sale and sharing.

To exercise your California rights, contact us by email at support@goki-toys.com. We will verify your request using the information associated with your account or order history before responding. You may also use an authorized agent to submit a request on your behalf.

11. Do Not Track

Some browsers offer a “Do Not Track” (DNT) signal. Because there is no common industry standard for DNT, we do not currently respond to DNT signals. This does not affect how we honor the Global Privacy Control signal described in Section 10.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date above reflects the most recent revision. If we make material changes, we will post a notice on the Site or notify account holders by email before the changes take effect.

13. Contact Us

goki America, Inc.
4915 Arendell St. Ste J, PMB 238
Morehead City, NC 28557
Email: support@goki-toys.com
Phone: 252-622-9829 (Monday–Friday, 10am–3pm ET)